From test bench maintenance to robotization: Safelog celebrates 30 years

Safelog GmbH is celebrating its 30th anniversary this year. What began in 1996 as a company for the maintenance of test benches in the automotive industry is now one of the specialists for mobile transport robots in intralogistics. More than 300 employees generate an annual turnover of 63 million euros. Over 5,000 mobile robots are in operation worldwide.

More than 300 employees today support the journey from test bench maintenance to robotization. In the summer, the staff celebrated the 30th anniversary together. (Image source: Safelog)
More than 300 employees today support the journey from test bench maintenance to robotization. In the summer, the staff celebrated the 30th anniversary together. (Image source: Safelog)

The impetus for the journey into intralogistics was given by founder Michael Wolter with an observation from industrial practice: He recognized how much potential for optimization is hidden in the logistical processes of the automotive industry. A first patent for withdrawal monitoring in picking systems marked the beginning. With the subsequent Pick-by-Light systems, the young company won its first major customers, thus laying the foundation for today's success.

Modular Solutions as a Recipe for SuccessStep by step, Safelog evolved from a component supplier to a manufacturer of its own mobile transport robots. What remained was the commitment to plan and implement each system individually for the customer based on modular hardware and software components. A flagship project of this development: the Factory 56 of Mercedes-Benz, where around 500 Safelog robots operate as part of the production logistics. "When we started maintaining test benches in 1996, mobile robotics were still unimaginable. The reason we embarked on this path is thanks to our employees and customers who have trusted us over all these years," says founder and owner Michael Wolter.

Three Pillars for the Future

The management team, consisting of Michael Wolter, Mathias Behounek, and Michael Reicheicher, is positioning the company on three pillars. Safelog builds its own mobile robots. As an integrator, the company offers complete systems for the shop floor and implements them. At the core is its own software: The "Flow Control" platform controls Safelog robots as well as hardware from other manufacturers.

"Artificial intelligence is not a marketing label for us, but a concrete tool for our software," says Managing Director Mathias Behounek. "We are working on making the configuration and commissioning of our systems noticeably easier with AI. Our goal: to make intralogistics more accessible for companies of all sizes."

Growth Across Borders

After three decades, Safelog is internationally positioned. In addition to the headquarters in Markt Schwaben, there are branches in the Stuttgart area, in Bremen, and in Kecskemét. In the USA, Safelog is represented with a headquarters in Charleston and project locations in Birmingham and Grand Rapids.

"The competition has become more global and faster. No one can win the race against 'Chinese Speed' alone anymore. That's why we rely on partnerships with technology providers, with integrators, and above all with our customers," says Wolter. The goal remains the same: to consistently align technology with the customer process, as an independent, owner-managed company.

Translated automatically from German.
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