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Element Logic expands in Switzerland – and relies on existing warehouses
Swiss Company Takes Over Local Customer Support
According to its own statements, Element Logic has been involved in customer projects in Switzerland for several years. With the establishment of an independent company, the business aims to permanently expand its market presence and intensify local support. The new office in the Canton of Lucerne serves as a central point of contact for customers and interested parties.
Marc Steinegger, who has been working for Element Logic since July 1, 2026, takes on the management of the business development. He has many years of experience in Swiss intralogistics and has worked in technology, service, and sales. In sales, he managed companies in almost all regions of Switzerland. He has been involved with automated warehouse solutions from AutoStore for about eight years.
At the start of the new company, Steinegger particularly wants to intensify the exchange with existing customers. The focus will be on operational requirements, existing automation solutions, and potential challenges in warehouse operations.
Automation of Existing Warehouses in Focus
Element Logic sees further business potential primarily in the automation of existing warehouse facilities. According to the company, growing assortments, shorter delivery times, and more complex goods flows present additional challenges for warehouse logistics. At the same time, companies do not necessarily have larger storage spaces available.
Against this background, the provider considers better utilization of existing storage capacities as a starting point for further automation projects. Especially in existing warehouses, Element Logic sees opportunities to replace previously manually executed work steps with automated processes.
This includes, among other things, digitally controlled processes and increased automation of the intra-company material flow. The goal is to increase performance per square meter of storage space and make existing warehouse structures usable for additional goods quantities.
Involving Logistics Planners and Consulting Firms
Steinegger sees a particular feature of the Swiss market in the importance of external logistics planners and consulting firms. In his view, they often accompany investment decisions at an early project stage. In other markets outside the German-speaking area, the exchange between automation providers and those responsible for logistics and information technology often occurs directly.
Element Logic therefore aims to specifically address, besides operators of automated warehouses, planning and consulting firms. This is intended to intensify the professional exchange during the conception of new automation projects.
The focus is on the coordination of the various components of a warehouse automation project. These include in particular the warehouse structure, the intralogistics material flow, the software used, and the automation technology. According to the company's depiction, these areas must be coordinated with each other and consider expansion possibilities for future growth.
Local Service Planned Prospectively
In addition to sales and project development, Element Logic is also planning to expand its technical service capacities in Switzerland in the long term. Prospectively, Swiss service technicians of their own are expected to complement the local presence and collaborate with existing service teams in Germany.
With the establishment of the Swiss company, the warehouse automation provider initially creates the organizational prerequisites to independently expand customer service and further business development in the Swiss market on site.
Translated automatically from German.
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