Suche
Newsletter abonnieren
News
Branchenverzeichnis
Sonderhefte/Specials
Shuttle-Profis
Jungheinrich expands in South Korea: New sales company opened near Seoul
Jungheinrich has established its own direct sales company in South Korea and officially opened the location near Seoul. With Jungheinrich Korea, the Hamburg-based intralogistics manufacturer is represented on the South Korean market for the first time with its own sales unit. The establishment is part of the company's international expansion strategy, which aims to expand its market presence especially in the Asia-Pacific region.
Direct Sales Complement Existing Dealer Network
According to its own statements, Jungheinrich has been operating in South Korea through a dealer network for more than 20 years. The new national subsidiary aims to complement the collaboration with existing sales partners and provide customers with more direct access to the manufacturer's product and service offerings.
The company is thus focusing on a combination of direct sales and established trading partners in the future. The new sales company is specifically targeting customers in the logistics and industrial sectors. Through the additional sales structure, Jungheinrich aims to meet different customer requirements in the South Korean market.
The manufacturer sees the growth of e-commerce, the increasing shortage of skilled workers, and rising safety requirements as important factors for the demand for electrified and automated intralogistics solutions.
Two Product Brands for Different Requirements
The new sales company is expected to provide customers in South Korea access to Jungheinrich's existing portfolio. This includes products, services, and solutions for intralogistics. In addition, the manufacturer offers an economically positioned alternative to the previous Jungheinrich solutions with the product brand "Anton by Jungheinrich".
By marketing both brands in parallel and integrating the existing dealer network, the company aims to cover different requirements in the South Korean logistics and industrial sector.
Asia-Pacific in Focus of Strategy 2030+
The founding of Jungheinrich Korea is part of the company's Strategy 2030+. In the strategic field of action Global Expansion, the manufacturer aims to expand its international presence and grow, particularly outside Europe. The Asia-Pacific region is one of the geographical focal points.
With the new national subsidiary, Jungheinrich is further expanding its already existing sales structure in the region. According to the company, the manufacturer is now represented in Asia-Pacific with eight direct sales companies. This is complemented by a network of partner companies in more than 14 countries. The new company is intended to further develop the existing business in South Korea and strengthen collaboration with local customers and sales partners.
Translated automatically from German.
Branchenverzeichnis
