Interview: "We want to strengthen direct sales!"

For about 18 months, Stefan Budweit has been the President & CEO of Clark Europe GmbH. During this time, a lot has already changed at Clark. In August, there was the latest showcase of innovations with a completely new series of electric high-lift trucks featuring the latest lithium-ion technology. Sales are being further expanded, especially in Eastern Europe. Partnerships are being signed with partners in Hungary and Poland, as well as in the UK, and new dealers are being installed in Slovenia and Spain. And in Duisburg, Clark's West branch was opened, with which the company aims to further strengthen its direct sales.

Jan Kaulfuhs-Berger: If we address the market right at the beginning of the interview, you will surely say first of all, “Oh God, oh God.”

Stefan Budweit: (laughs) Well, I don't say that in response to the question about looking back at the year 2025. What is clear, however, is that the development of the geopolitical situation already last year and the resulting difficulties are weakening the investment sector. If we look at the figures for 2025, we do not see a decline in order intake at Clark, at least not in Europe, but rather we see just a different distribution.

What would that be?

Warehouse technology has remained roughly the same. However, the market has clearly shifted from combustion engines to electric forklifts.

You just mentioned "not in Europe."

If we look at the situation from an overall political perspective and glance at other regions, we recognize: We are strong in Africa and are still experiencing tremendous growth. And even the Middle East, despite all current problems, doesn't look so bad.