Cultura relies on TGW Logistics for its future omnichannel logistics.

In Ferrières-en-Gâtinais, around 100 kilometers south of Paris, TGW Logistics is constructing Cultura's future omnichannel logistics center for store and e-commerce orders. With more than 120 stores and an online shop offering several million products, Cultura is today one of the most significant French providers in the culture and creative sector and one of the leading booksellers in the country. The site is scheduled to become operational in February 2028.

In the new logistics center of Cultura, automated systems for storage, order picking, and palletizing are utilized. (Image source: TGW Logistics)
In the new logistics center of Cultura, automated systems for storage, order picking, and palletizing are utilized. (Image source: TGW Logistics)

By awarding this strategic project to TGW Logistics, Cultura aims to support its long-term omnichannel growth. The retailer primarily wants to enhance the efficiency of its logistics processes. At the same time, the customer experience across all sales channels is to be optimized through shorter delivery times and personalized services. Furthermore, the project is intended to help reduce the ecological footprint and improve workplace ergonomics for employees.

A comprehensive and scalable omnichannel solution

The scope of delivery includes goods receipt stations, loading stations, and replenishment stations, a "Flashpick" system with 115,000 storage locations, as well as ergonomic "Pickcenter One" order-picking workstations. In addition, the system includes shipping buffers and fully automated "Autostax" palletizing systems.

The facilities installed in Ferrières-en-Gâtinais ensure a high level of performance, flexibility, and scalability. Possibilities for future expansions were already considered during the planning phase to support the future logistical requirements and the long-term strategy of Cultura.

A strategic collaboration with great potential

Several factors were decisive for this collaboration: a solution that is optimally tailored to Cultura's operational requirements, a partnership-based collaboration, comprehensive experience with comparable projects, and the ability of TGW Logistics to not only manage complexity but, above all, to reduce it.

Beyond this strategic project, the collaboration with Cultura represents a significant reference for TGW Logistics. A dedicated Lifetime Services team from TGW Logistics will ensure on-site that the high availability of the solution is guaranteed at all times.

"Cultura's growth ambitions required a logistics solution that is powerful, scalable, and precisely tailored to our specific requirements. Beyond the technological solution from TGW Logistics, this project has developed into a great community project. The willingness of the teams to listen to us intensively from the pre-sales phase, their ability to find the right balance between performance, scalability, and the reduction of complexity together with us, as well as reference visits to other sites with TGW Logistics solutions, were decisive factors for our choice. Today, the facility is being installed on-site, the two teams are working at eye level to implement the individual project phases, and I am thrilled by the great joint commitment and determination to make this strategic project a success for Cultura," explains Julien Boudy, Director of Product & Operations Transformation at Cultura.

Translated automatically from German.
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