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Messe Stuttgart takes over Euroexpo and Huss-Verlag
The Stuttgart trade fair is taking over Euroexpo Messe- und Kongress-GmbH and Huss-Verlag GmbH based in Munich. Euroexpo is the organizer of Logimat, one of the world's leading trade fairs for intralogistics solutions and process management. With this transaction, Messe Stuttgart strengthens one of its most important future fields and secures Logimat long-term at the Stuttgart location. Messe Stuttgart and Euroexpo have had a close and successful cooperation for many years.
"With the acquisition of the two companies from the Huss Group, we are setting the course for the further development of Logimat and at the same time securing its future at the Stuttgart location. At the same time, with the integration of the Huss-Verlag, we are creating the basis to accompany our industries and events even more comprehensively in the future, not only during a trade fair but all year round with relevant media content, digital offerings, and additional formats," says Stefan Lohnert, Managing Director of Messe Stuttgart. "In doing so, we are consistently evolving from a pure trade fair organizer to a year-round industry platform."
Technical Logistics: Already Close Cooperation with Messe Stuttgart
Jan Kaulfuhs-Berger, editor-in-chief of the trade magazine "Technical Logistics" stated in this context: "We are pleased to be part of Messe Stuttgart in the future!" The magazine, which has been part of the Huss-Verlag Munich (formerly Huss-Medien Berlin) since 2025, has traditionally had very good relations with Messe Stuttgart. For example, Kaulfuhs-Berger moderates, among others, forums of the Logimat international fairs in Bangkok/Thailand (until 2025) and Mumbai/India (since 2025). He also presents the annual press conference of Euroexpo GmbH at Logimat in Stuttgart - as well in 2027.
The acquisition goes beyond securing a successful trade fair. With the media business, established trade media, digital products, online portals, and other offerings for specialists and executives are added. The media house's portfolio includes topics such as logistics, transport, mobility, and passenger transport.
Existing Growth Strategy Complemented
This opens up new opportunities for Messe Stuttgart to connect trade fair business, specialist information, digital reach, and industry contacts. Strategically, the transaction complements the existing growth strategy of Messe Stuttgart. Through the acquisition, Messe Stuttgart can shape the long-term development of the event directly in the future. At the same time, the existing media and digital competencies can also be used prospectively for further events and industries of Messe Stuttgart.
The handover is also a significant step for the owners of the Huss Group. "The companies have grown over decades since their founding, and we have successfully developed them together with our employees and partners. It was therefore crucial for us to find a sustainable future model for the Euroexpo and the publishing house, which would provide the Logimat, the media brands, our employees, as well as our customers and partners with a long-term perspective. With Messe Stuttgart and its portfolio, we have found the right partner for this," says Christoph Huss, managing partner of the Huss Group.
Munich Location to be Retained
The Munich location is to be retained. The media business will continue to be independently managed by the long-standing managing director Rainer Langhammer and will also be further developed with new business fields and opportunities within Messe Stuttgart. The close operational collaboration of the media business and Logimat will also remain.
Translated automatically from German.
Branchenverzeichnis
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