Loopario strengthens leadership team: Daniel Hubrich becomes new Chief Revenue Officer

The Dortmund-based tech company Loopario (formerly Logistikbude) has appointed Daniel Hubrich, an experienced sales executive, to the newly created position of Chief Revenue Officer (CRO). Since October 1st, he has been responsible for building the sales organization and further scaling the company in the course of international expansion.

Since October 1st, Daniel Hubrich is the new Chief Revenue Officer at the Dortmund tech company Loopario. (Image source: Loopario)
Since October 1st, Daniel Hubrich is the new Chief Revenue Officer at the Dortmund tech company Loopario. (Image source: Loopario)

"Daniel has repeatedly demonstrated in his career how to successfully establish young companies in the market. It's precisely this experience that we need now to write the next chapter of our growth," says Dr. Philipp Hüning, Co-Founder and CEO of Loopario. Hubrich brings extensive experience in scaling B2B software companies: Most recently, he was Senior Vice President of Sales at the security awareness company SoSafe. Before that, he held several positions at the app provider Staffbase, including Head of Sales DACH and Vice President of Sales DACH.

 

High Market Potential and Family-Like Corporate Culture

Loopario has developed a software solution for the digital management of load carriers such as pallets, containers, and mesh boxes with the "Load Carrier Management System" (LCMS). It is precisely in this previously less digitized market environment that Hubrich sees considerable, untapped potential: "Load carrier management is a topic that many companies have dealt with too infrequently until now. That is exactly what excites me: with the LCMS, we have the opportunity to establish a completely new product category in this industry, similar to providers in the HR or ERP sector," summarizes Hubrich.

In addition to the growth potential, the corporate culture was also decisive for Hubrich: "You don't just look for a new career opportunity, but also for people you enjoy working with. At Loopario, I felt from the very beginning how passionate everyone is about the cause," he explains.

Focus on Personnel and Markets

In the coming months, Hubrich's focus will be on strategically expanding the sales team and building the necessary internal structures for this, while the company grows in multiple locations. To support medium-sized companies in digitizing their load carrier processes, Loopario will increasingly focus on educational efforts: content formats and webinars are intended to make the topic of load carrier management more visible and raise awareness of the untapped potential. The overarching goal of Hubrich is to further expand Loopario's market position in Europe and simultaneously expand internationally.

Translated automatically from German.
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