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Warehouse Management Systems (WMS)

Manhattan Associates expands distribution in Germany and other markets.

02. September 2026, 11:25 Uhr

With Frank Soudan, the provider fills a leadership position for several European regions anew. His responsibilities include revenue growth and further expansion of business activities.

Frank Soudan, the new Senior Sales Director at Manhattan Associates, has over 20 years of experience in selling software solutions for the supply chain. (Source: Manhattan Associates)
Frank Soudan, the new Senior Sales Director at Manhattan Associates, has over 20 years of experience in selling software solutions for the supply chain. (Source: Manhattan Associates)
02.09.2026
Jan Kaulfuhs-Berger

Manhattan Associates appoints Frank Soudan as Senior Sales Director. The provider of supply chain commerce solutions entrusts him with the responsibility for revenue growth and further expansion of business activities in the Benelux countries, Germany, Austria, and the Nordic countries. The company announced this yesterday, September 1, 2026.

More than 20 years of experience with supply chain software

According to Manhattan Associates, Soudan has more than 20 years of experience in the sales of software solutions for the supply chain. Before joining the company, he led the sales organization for the Europe, Middle East, and Africa region at Infios, formerly Körber.

Previously, Soudan held various commercial and leadership positions at SAP for 20 years. According to the statement, his focus there was on digital supply chain solutions. Thus, he brings experience in sales, business development, and the marketing of relevant software to his new position.

Responsibility for Business Expansion As the Senior Sales Director, Soudan is expected to drive business development with customers and partners in the European markets he oversees. Manhattan Associates refers in this context to companies investing in modern supply chain commerce solutions. The company does not specify any concrete sales targets or the size of the regional sales organization in the announcement.

Cloud-Based Platform for Supply Chain and Commerce

Manhattan Associates develops AI-supported and cloud-based solutions for supply chain commerce. According to the provider, this is intended to connect front-end sales processes and downstream supply chain processes.

The technological foundation is a cloud-native platform with an API-first architecture. It is designed to link applications and functions through programming interfaces and digitally represent processes along the supply chain as well as in commerce.

Focus on Digital Supply Chain Solutions

With the appointment, Manhattan Associates relies on a manager in European sales whose previous career has been focused on digital supply chain solutions. His positions at Infios and SAP include both senior sales roles and commercial functions in the software environment.

Translated automatically from German.
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